PodLeaders - Thought Leaders podcast

Tara Hunt is an Online Marketing professional, the Chief Blogger for Riya, and one of the most visible Marketers on the ‘net right now. I met Tara at the Les Blogs 2.0 conference in Paris last December and she impressed me with her razor-sharp mind, her tech-skills and her straight-talking so I decided I had to have her on the show!

The sound quality on this Skype connection left a lot to be desired and, in fact, we lost the connection several times during the interview.

Here are the questions I asked Tara in the interview and the times at which I asked them:
Tara, for anyone who hasn’t heard of you, can you give a brief bit on your background? - 0:38
You have a marketing consultancy called Rogue Strategies - are Riya a client of Rogue Strategies or are you now a fulltime employee of Riya? - 1:25
Riya are a startup company with a product in beta - can you tell us something about that? - 2:04
Will it work like an extended Flickr where you upload your photos and it recognises them or how will it work? - 3:21
What is your role in the organisation? - 4:19
What was it about your blog which landed you this blog at Riya? - 5:14
What is Guerilla marketing as opposed to traditional marketing? - 6:00
You mentioned that you took companies to task for their traditional approaches to marketing, what was it about their approach that you took them to task for? - 7:06
How does a company making widgets or making software to help widget manufacturers make better widgets, generate a blog buzz? - 10:24
What about the likes of Hugh MacLeod and the Stormhoek wine campaign - 13:07
Riya is described a Web 2.0 application - what would your definition of Web 2.0 be? - 14:39
Is there any Web 2.0 application you couldn’t live without? - 17:25
You seem to live your life quite openly on your blog, how do you know where to draw the line between your private life and what you post on your blog? - 18:27
You mentioned Del.icio.us - how do you use that? - 19:02
How do you manage to read as much as you do, to post as much as you do and keep the day job? - 20:22
Do you take any time to unplug, do you have any non-tech hobbies? - 23:21
We’ve just started into 2006 - have you any predictions for the rest of the year, anything you think is likely to happen? - 24:41
Riya have a blog going for some time now, you are not thinking of going into podcasting, are you? - 27:39

Download the interview here (7.7mb mp3).