Simon McDermott podcast
Artist: Tom Raftery - PodLeaders.com
Duration: 22′50
Created: Fri, 24 Feb 2006
Location: Cork, Ireland
Category: Speech
License: Creative Commons BY-NC-SA
Episode 23 of the PodLeaders show
I had a really bad podcasting week this week - two interviews I had planned didn’t come off - one was entirely my fault!
Fortunately Simon McDermott, Sales & Marketing Director of Attentio agreed to do an interview at extremely short notice (phew!, thanks again Simon!).
Attentio are a Brussels-based company who specialise in PR tracking for European companies using online software they have developed in-house.
As usual, here are the questions I asked Simon and the times in the interview at which I asked them:
Can you give us a rundown on who Simon McDermott is, what your background is and from there talk about Attentio - 0:37
You lived in the UK, Amsterdam, and Brussels - did that necessitate you learning Dutch and Walloon? - 3:17
What do Attentio do? - 4:52
The tracking that you do - do you have your own software which does that, or how does that work? - 5:37
Is it all online stuff you track, or do you also track print, radio tv, etc.? - 6:34
Blogs are a reasonably new phenomenon - on the European scene, how are they perceived by corporate Europe? - 7:35
You mention people tracking their products, do you get many tracking their competitors names? - 9:37
Is there an awareness and an appetite for company blogs in Europe? - 11:04
Two questions - are the European co.’s aware of podcasts and are you tracking podcasts? - 14:10
The whole Intelliseek and Buzzmetrics merger of a few months back, how do you see that changing the landscape? - 16:52
Does Attentio work as a consultancy or is there an online tool people can use? - 20:17
Download the interview here (10.5mb mp3).
Tags: attentio, pr, iabc, blogs, blog_tracking, podcast, intelliseek, buzzmetrics, simon_mcdermott, tom_raftery, podleaders
Hi Tom, it was a pleasure talking to you, a little short notice but we are in the real-time business, so no big deal!
One small adjustment on the blurb, Attentio provides more than PR tracking, in fact most of our clients buy services that track impact of marketing campaigns gaining insights prior to and during product launch. OK enough of the sales pitch…
Good luck with getting Niall Kennedy again, it seems he wants to come to Ireland, perhaps I could offer him a job in Brussels first
Simon