Episode 31 of the PodLeaders show
My guest on Podleaders today is Scott Anderson. Scott is Hewlett Packard’s Director of Enterprise Brand Communications - responsible for all communications to the company’s business to business (B2B) customers via traditional media, such as advertising, as well as interactive media such as the web, eMail, online events, blogs, streaming video and more.
I heard Scott very ably explain how and why he rolled out HP’s corporate blogging platform in his presentation at the Syndicate conference last December.
I had a few questions I wanted to ask him about corporate blogging so I invited him on the show. Very graciously, he accepted.
Here are all the questions I asked Scott along with their times during the interview:
Scott, can you start off with a little bit about yourself? What is your background? - 1:05
You have started a blogging programme for HP. How did you first hear about blogging? - 1:57
Why do you think blogging is such a good medium to use for connecting with your customers? - 3:00
Do you think blogging gives you advantages in terms of search engine optimisation (seo)? - 4:51
Are you using other social software tools like, wikis or Flickr streams to promote your brand or is it just podcasts and blogs? - 5:38
Allowing your employees to blog is fraught with risks. How do you know they won’t say something silly, libellous, etc? - 5:54
So your blog posts are not vetted before they are published? - 6:35
How do you make sure all your bloggers stay on message with the message the Marketing department are trying to put out? - 8:50
Do you have a written set of blogging policies that you ask your bloggers to sign up to? - 10:46
You mentioned negative comments. A lot of companies are afraid to put up blogs because they are afraid of negative comments. How do you handle negative comments? - 12:39
Are the comments moderated before they are published? - 14:34
Do you have a written comment policy for people? - 17:55
As well as external blogs, you have a lot of internal blogs as well, don’t you? - 18:33
And finally, we have very few companies in Ireland who are blogging.
Can you say why companies should be blogging? - 20:22
Download the entire interview here
(10.45mb mp3)
UPDATE:
There was an error in the download link for this interview - apologies, that link has now been fixed.
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