PodLeaders - Thought Leaders podcast

Today’s guest on the show is Frode (rhymes with road) Hegland, CEO of Liquid Information - a company whose aim is to make information flow like liquid.

Liquid Information has an advisory board which reads like a who’s who of IT (Doug Engelbart, Vint Cerf, Ted Nelson, Bruce Horn, Dave Farber, Joi Ito, etc.) - you just know that with a board like that they must be on to something interesting.

I contacted Frode and asked him if he’d like to come on the show to talk about his board, his company, their philosophy and their latest product - Hyperwords (an incredible plug-in for Firefox and Flock which I reviewed on my own blog) - which came out of beta on the day we talked.

Here are the questions I asked Frode and the times in the interview at which I asked them:
Frode, can you tell the listeners who is Frode Hegland, what is your background and what is it that you do now? - 0:51

It is an unusual career path going from advertising to human-computer interactions, how did that come about? - 1:16

And how did you go about making computer systems less “crap”? - 2:04

The idea came from Doug Englebart’s system? - 7:47

Where do you see Hyperwords - mobile browsers? beyond browsers? - 8:27

Hyperwords is not Web 2.0ish… 14:39

That must make selling your product in Silicon Valley quite difficult… 15:16

What is the business model? - 16:31

You mentioned WordPress, is there an option to blog with WordPress? - 18:22

What are the main differences between the version in private beta and the version in public beta? - 18:56

Apart from yourself, who else is behind Hyperwords? - 20:54

Your advisory board reads like a who’s who in IT (Vint Cerf, Doug Englebart, Joi Ito, Dave Farber) - how did you manage to land all those names? - 23:56

How many people were involved in the private beta? - 25:25

Is there anything else you’d like to say about hyperwords? - 26:26

Download the interview here (6.4mb mp3).