Simon McDermott podcast
Artist: Tom Raftery - PodLeaders.com
Duration: 22′50
Created: Fri, 24 Feb 2006
Location: Cork, Ireland
Category: Speech
License: Creative Commons BY-NC-SA
Episode 23 of the PodLeaders show
I had a really bad podcasting week this week - two interviews I had planned didn’t come off - one was entirely my fault!
Fortunately Simon McDermott, Sales & Marketing Director of Attentio agreed to do an interview at extremely short notice (phew!, thanks again Simon!).
Attentio are a Brussels-based company who specialise in PR tracking for European companies using online software they have developed in-house.
As usual, here are the questions I asked Simon and the times in the interview at which I asked them:
Can you give us a rundown on who Simon McDermott is, what your background is and from there talk about Attentio - 0:37
You lived in the UK, Amsterdam, and Brussels - did that necessitate you learning Dutch and Walloon? - 3:17
What do Attentio do? - 4:52
The tracking that you do - do you have your own software which does that, or how does that work? - 5:37
Is it all online stuff you track, or do you also track print, radio tv, etc.? - 6:34
Blogs are a reasonably new phenomenon - on the European scene, how are they perceived by corporate Europe? - 7:35
You mention people tracking their products, do you get many tracking their competitors names? - 9:37
Is there an awareness and an appetite for company blogs in Europe? - 11:04
Two questions - are the European co.’s aware of podcasts and are you tracking podcasts? - 14:10
The whole Intelliseek and Buzzmetrics merger of a few months back, how do you see that changing the landscape? - 16:52
Does Attentio work as a consultancy or is there an online tool people can use? - 20:17
Download the interview here (10.5mb mp3).
Tags: attentio, pr, iabc, blogs, blog_tracking, podcast, intelliseek, buzzmetrics, simon_mcdermott, tom_raftery, podleaders
